Live viewers
Engagement lift
NPS
Regions streamed
Challenge
Launch a hero device to a global audience with minimal on-site crew, while preserving production quality and keeping latency under 8 seconds.
Approach
We designed a hybrid workflow: remote direction, two-camera studio kit with bonded cellular failover, live lower thirds from a graphics laptop, and a pre-produced opener to set the tone.
Results
Launch-day engagement beat prior campaigns by 38%, with zero stream drops across primary regions.
- Redesigned brand pack (lower thirds, bumpers, slates) delivered in 10 days
- Failover pipeline kept latency under 7.5s end-to-end
- Client team trained with a live run-of-show deck and cues
Timeline
Week 1
Discovery
Audience goals, tech audit, brand direction
Week 2
Creative
Openers, lower thirds, bumpers, run-of-show
Week 3
Rehearsal
Line check, graphics cueing, latency tune
Week 4
Live
90-min broadcast with Q&A and product demo
Week 5
Handover
Highlights cut, analytics, optimization notes
Deliverables
Gallery
